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Marketing Initiatives

Home / Our Work / Marketing Initiatives
Strengthening The Eastern NC
Economy

Marketing Initiatives

Eastern North Carolina is an amazing place to live, work, learn, and play. But many people don’t realize this, even if they live here. Our marketing initiatives help tell our region’s unique story through lifestyle marketing campaigns and high-quality media that shines a spotlight on all the special things happening here. Eastern North Carolina may not be a good fit for everyone, but we will work hard to connect with those who have an interest in a region like ours.

Marketing goals:

Shines a light on our region’s best kept secrets

Though our marketing initiatives we aim to:

  • Elevate Eastern North Carolina’s profile as a special, dynamic region
  • Attract businesses and talent by highlighting the significant advantages of living and working here
  • Attract and retain people who value all that Eastern North Carolina has to offer
  • Strengthen our collective regional identity while celebrating our various communities
  • Promote key industries through targeted marketing campaigns and captivating storytelling and media
  • Showcase quality of life, career opportunities, cost of living, and natural resources

What we do:

Storytelling as vibrant as our people and region

We deliver on our marketing goals through impactful and creative strategies and initiatives, including:

  • Lifestyle Marketing Campaigns:
    Positioning Eastern North Carolina as a great place to live, work, and play, with a focus on quality of life, cost of living, career opportunities, and incredible natural beauty
  • Key Industry Spotlights:
    Highlighting innovative industries like aerospace, advanced manufacturing, agriculture, and the Blue Economy
  • Volunteer and Brand Ambassador Programs:
    Building region-wide volunteer teams, programs, and opportunities for those who love it here and want to spread the word
  • Talent Attraction Initiatives:
    Promoting the region as a source of opportunity for young professionals, remote workers, and skilled talent to build their careers
  • Community Storytelling:
    Sharing stories of local success, innovation, and opportunity to celebrate the people and businesses that make the region special

Our marketing partners

  • Our State
  • Business NC
  • Actually.co
  • IBX Media
  • Coast Host

Help us share the unsung story and beauty of Eastern North Carolina.